Home » Cultivating Picturacy: Visual Art and Verbal Interventions by James A Heffernan
Cultivating Picturacy: Visual Art and Verbal Interventions James A Heffernan

Cultivating Picturacy: Visual Art and Verbal Interventions

James A Heffernan

Published January 10th 2010
ISBN : 9781280705236
ebook
417 pages
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 About the Book 

Though English has no word for the visual counterpart to literacy, Heffernan argues that the capacity to interpret pictures must be cultivated and deserves a name: picturacy. Using examples such as the pre-historic cave paintings of Lascaux, filmMoreThough English has no word for the visual counterpart to literacy, Heffernan argues that the capacity to interpret pictures must be cultivated and deserves a name: picturacy. Using examples such as the pre-historic cave paintings of Lascaux, film versions of Frankenstein, the provocative photographs of Sally Mann, and the abstract canvases of Gerhard Richter, the volume illustrates how learning to decode the language of pictures resembles the process of learning to read. While words typically frame and regulate our experience of art, the study also explains how pictures can contest the authority of the words we use to interpret art.